Strategic UX design for complex products

A UX consultancy that reduces innovation risk through evidence-based design

Start a project

  • Snapp Automotive infotainment dashboard with media player and red ambient interior lighting
  • Snapp Automotive EV home screen showing 3D vehicle model, battery level, and range
  • Snapp Automotive companion app showing vehicle status, map navigation, and driver preferences
  • Snapp Automotive multi-screen cockpit with instrument cluster, centre console map, and passenger display
  • Snapp Automotive companion app held in hand showing charge status and vehicle controls
  • BFI Player tablet interface showing film detail page with trailer and watch options
  • BFI Player mobile app showing film detail, watchlist, and browse screens
  • NCBA Bank payment confirmation screen showing successful money transfer
  • NCBA Bank design system overview showing typography, buttons, colour palette, icons, and illustrations
  • NCBA Bank mobile app showing splash screen, onboarding, PIN entry, and home dashboard
  • Mercedes app mounted in car showing accident guardian activation and vehicle dashboard
  • Orca Logo by Ebbon Group
  • Orca platform on tablet displaying Volkswagen Tiguan model configuration and specifications
  • Ebbon Intelligence AR vehicle scanning app showing four-step inspection workflow
  • Ebbon Intelligence vehicle check app showing photo capture guide beside a car
  • UTA Edenred fleet management dashboard on tablet showing credit limits, card spending, and EV charging
  • PWC Zone Check app showing high-risk COVID status with distancing index and diagnosis reporting
  • PWC Zone Check app screens showing low-risk status, distancing index chart, and SafeDistance device sync

We partner with

Automotive & mobility

Mercedes-Benz
JATO Dynamics
Ebbon Group
BMW
Elli
Edenred
Panion
Snapp Automotive

Banking & fintech

Equity
NCBA
Vitesse PSP
Rova

IoT & AI

Bosch
Motesque
DATAMARS
Sentai
Neonify

We Are Systematic

A well-designed product that solves the wrong problem is still the wrong product. In the age of AI the hard part isn't execution, it's knowing what to build, for whom, and why it will matter to your business.

Before we design, we work with you on what your business actually needs to ship to hit your goals, stress-test the thinking with evidence, and get your stakeholders aligned around a strategic direction. Strategic, evidence-based design separates a product that really works from one that just looks like it should.

How we can help

Product strategy

Product strategy

UX / UI design

UX / UI design

User research

User research

Rapid prototyping

Rapid prototyping

Proposition testing

Proposition testing

Product optimisation

Product optimisation

3 ways to work with us

Product accelerator

From challenge to validated direction in 4–6 weeks. Evidence-led sprints that move fast because they start with defining clear business and user outcomes in mind: we ensure we are designing the right it, then design it right.

4–6 week sprint cycles

Ideal for new products, features, or pivots

Strategy and design execution in one engagement

Product accelerator

From challenge to validated direction in 4–6 weeks. Evidence-led sprints that move fast because they start with defining clear business and user outcomes in mind: we ensure we are designing the right it, then design it right.

4–6 week sprint cycles

Ideal for new products, features, or pivots

Strategy and design execution in one engagement

Product accelerator

From challenge to validated direction in 4–6 weeks. Evidence-led sprints that move fast because they start with defining clear business and user outcomes in mind: we ensure we are designing the right it, then design it right.

4–6 week sprint cycles

Ideal for new products, features, or pivots

Strategy and design execution in one engagement

In-housing

Senior design capability embedded in your team. An experienced consultant working alongside your product and engineering teams month to month, providing continuity, context, and quality without the risk.

Ongoing monthly engagement

For product teams scaling design maturity

Embedded expertise, retained IP

In-housing

Senior design capability embedded in your team. An experienced consultant working alongside your product and engineering teams month to month, providing continuity, context, and quality without the risk.

Ongoing monthly engagement

For product teams scaling design maturity

Embedded expertise, retained IP

In-housing

Senior design capability embedded in your team. An experienced consultant working alongside your product and engineering teams month to month, providing continuity, context, and quality without the risk.

Ongoing monthly engagement

For product teams scaling design maturity

Embedded expertise, retained IP

Partnership

A long-term strategic relationship supporting the entire product lifecycle. Start with an accelerator to prove the direction, then embed through in-housing, building deep context in your business and developing your strategy over time.

Long-term strategic relationship

Accumulated context compounding value

Strategy and delivery fully aligned

Partnership

A long-term strategic relationship supporting the entire product lifecycle. Start with an accelerator to prove the direction, then embed through in-housing, building deep context in your business and developing your strategy over time.

Long-term strategic relationship

Accumulated context compounding value

Strategy and delivery fully aligned

Partnership

A long-term strategic relationship supporting the entire product lifecycle. Start with an accelerator to prove the direction, then embed through in-housing, building deep context in your business and developing your strategy over time.

Long-term strategic relationship

Accumulated context compounding value

Strategy and delivery fully aligned

Start a project

Case studies

Mercedes assistance app with SOS emergency button and support menu options

Automotive & mobility

B2C

Mercedes-Benz

How we helped Mercedes-Benz test accident management services that drive premium value

Mercedes assistance app with SOS emergency button and support menu options

Automotive & mobility

B2C

Mercedes-Benz

How we helped Mercedes-Benz test accident management services that drive premium value

Person holding smartphone displaying Elli app map with charging station locations across Germany

Automotive & mobility

B2C

B2B

Elli

How evidence-based design accelerated market entry for Europe's largest EV charging network

Person holding smartphone displaying Elli app map with charging station locations across Germany

Automotive & mobility

B2C

B2B

Elli

How evidence-based design accelerated market entry for Europe's largest EV charging network

IoT & AI

B2B

PWC

How we simplified PWC’s connected safety system for enterprise workforces

IoT & AI

B2B

PWC

How we simplified PWC’s connected safety system for enterprise workforces

BFI player app download section showing films with titles, release dates, directors, and preview thumbnails

IoT & AI

B2C

British Film Institute (BFI)

Competing in the streaming wars without Netflix budgets

BFI player app download section showing films with titles, release dates, directors, and preview thumbnails

IoT & AI

B2C

British Film Institute (BFI)

Competing in the streaming wars without Netflix budgets

All case studies

Better product outcomes, without the innovation risk

We combine senior expertise with systematic design frameworks that put business goals and user needs at the centre of every project.

Our flat structure means clients work directly with project leads to build long-term strategic partnerships, with specialist teams assembled around specific problems or challenges.

Connect with our experts